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The Higher Reality of Business
The health of business is inextricably linked with the health of humanity and nature. But our current approaches to leadership treat business as entirely separate—and the result has been recurring economic, environmental, and human crises.
In this extraordinary book, Ram Nidumolu uses evocative parables and stories from the ancient Indian wisdom texts, the Upanishads, to introduce Being-centered leadership. This new kind of leadership is anchored in the concept of Being, the fundamental reality that underlies all phenomena. Being-centered leaders are guided by an innate sense of interconnection—the good of the whole becomes an integral part of their decisions and actions. Using the experiences of over twenty trailblazing CEOs, as well as those from his own life, Nidumolu describes a four-stage road map every aspiring leader can use to reconnect business to the wider world—to the benefit of all.
- Sales Rank: #1664030 in Books
- Brand: Brand: Berrett-Koehler Publishers
- Published on: 2013-10-14
- Original language: English
- Number of items: 1
- Dimensions: 8.97" h x .59" w x 6.11" l, .79 pounds
- Binding: Paperback
- 216 pages
Features
- Used Book in Good Condition
Review
“This book provides a timely—and eloquent—reminder that business does not operate in a moral vacuum and that tomorrow’s business leaders will need to be driven by a deeper sense of purpose. After reading it, no one can doubt that business can—and should—become a giver and not a taker in a system that gives it life in the first place.”
—Paul Polman, CEO, Unilever
“Two Birds in a Tree beautifully describes principles that enable leaders to give back to humanity and nature while running successful companies. It is a book filled with wonderful images and stories, both ancient and modern, that are worth savoring.”
—Casey Sheahan, CEO, Patagonia
“Two Birds in a Tree helps open up our minds to the importance of leadership that is anchored in our interconnection. As leaders, we need to listen more deeply to each other, find purpose in our work, and commit to making a positive change in the world.”
—Eileen Fisher, founder and CEO, Eileen Fisher, Inc.
“If we are to make a transition to a humane world where business restores equality, ecology, and equanimity, it will be based on the principles revealed in our ancient collective wisdom as so beautifully portrayed herein.”
—Paul Hawken, author of The Ecology of Commerce and Blessed Unrest
“Through an illuminating journey into ancient Indian wisdom, Two Birds describes a new type of leadership that can help us manage our businesses successfully and sustainably, rather than at the expense of the planet and people. It beautifully shows that the true sustainability of humanity is actually a matter of the heart and mind, compelling us to act consciously for the future rather than continuing to ignore today’s realities.”
—Jochen Zeitz, Director, Kering; former Chairman and CEO, Puma; and cofounder of The B Team
“Two Birds provides unique insight about the balance needed between our roles in meeting the financial goals of our business and in improving society. The reader can quickly identify with each bird and the branches we all navigate in our career and personal lives to enable continuous learning and adapting.”
—Kevin Kramer, President of Wiring Division and Vice President, Stoneridge, Inc.
“Ram Nidumolu has done a beautiful service by reintroducing us to the ancient wisdom of the Upanishads. Far from being out of date, this wisdom is a contemporary, brilliant lamp that both exposes our current destructive ways and illuminates the way out of this perilous time. For those who yearn to offer meaningful leadership in service to this time, this book offers clear guidance.”
—Margaret J. Wheatley, author of Leadership and the New Science and So Far from Home
“A brilliant and inspirational look at how business—which today controls global economics and politics—can fix the messes it created. Two Birds encourages those responsible, now and in the future, to take the reins of leadership and truly lead.”
—John Perkins, author of Confessions of an Economic Hit Man
“Those who read Ram Nidumolu’s remarkable book on the future of leadership will find a deep well of inspiration and wisdom. Both are things they desperately need at a time when so many of them are being forced to draw on their deepest selves to provide their people with purpose and a sense of direction.”
—John Elkington, cofounder of SustainAbility and Volans and author of The Zeronauts
“Nidumolu’s use of the Upanishads weaves an ancient story about Being that is still deeply relevant today but has been hidden by our Western ways of thinking. Being must be reawakened if we are to find our way out of the havoc our thinking has produced.”
—John Ehrenfeld, former Director, MIT Program on Technology, Business, and Environment, and coauthor of Flourishing
“People forget facts and figures, but they remember good stories. It’s no accident that the world’s great spiritual leaders all teach by storytelling. Great business leaders know this too. Ram Nidumolu is a master storyteller. Read him and reap—great results!”
—BJ Gallagher, coauthor of A Peacock in the Land of Penguins
“The most compelling executives today have mastered not only business strategy but the philosophical realms of social and environmental responsibility. Two Birds in a Tree cleverly explains how today’s business leaders can leverage ancient Indian wisdom to achieve holistic corporate and personal success today.”
—M. R. Rangaswami, founder of Corporate Eco Forum and Indiaspora
“The conversation about a new level of consciousness in business leadership is overdue. Two Birds in a Tree not only informs this important conversation. It inspires us with powerful stories rooted in ancient wisdom. I will share these beautiful allegories with colleagues and clients for years to come.”
—Larry Dressler, author of Consensus through Conversation and Standing in the Fire
“A brilliant story-based approach to effective leadership, Two Birds in a Tree takes a very different path. Rather than offering the latest-and-greatest management theory or practice, it draws on insights from the world’s oldest recorded wisdom, making it enormously relevant to today’s business challenges.”
—Dr. Chris Laszlo, coauthor of Embedded Sustainability
“Two Birds draws from the universal well of ancient wisdom and offers us stories and modern examples that literally change our minds about business. We imagine and live out of the idea of a separate self at our own peril and that of future generations. With this book, Dr. Nidumolu has provided the key that inspires and empowers us to change the mistaken idea of separation. It is a must-read for every person in an organizational leadership role.”
—Yogacharya Ellen Grace O’Brian, Spiritual Director, Center for Spiritual Enlightenment
“Two Birds in a Tree is truly inspiring. The writing style is beautiful and authentic, attributes that are rare for a book intended for business. The balance between personal experiences, personal observations, stories of business leaders, and stories from Upanishads is just exquisite and quite a feat. This is a book I will read and reread, since a book like this is a highly personal journey.”
—Mohan Sodhi, Professor of Operations Management, Cass Business School, London
About the Author
Ram Nidumolu is the founder and CEO of InnovaStrat, which provides strategic consulting services to global corporations. He is also a scholar at Stanford University’s Kozmetsky Global Collaboratory and a former professor at leading US business schools. Winner of the 2013 Emerald Managment Reviews Citation of Exellence Award.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A Necessary and Beautiful Book
By Tim
Two Birds in a Tree identifies with shocking clarity what business already is, what it cannot help but be: an integral part of ecosystems, human and non-human communities, mental and physical landscapes, and the fate of future generations. Failing to recognize this inseparability accounts for the devastation prevailing business practices have wreaked on the planet, and it also explains why current business models cannot prosper for long. Ram Nidumolu's extraordinary book restores this recognition, revealing all the ways businesses have operated contrary to their own concrete realities -- ignoring the cost of "externalities" (pollution, deforestation, income inequalities), following a fantastical path of "unlimited" growth. It is time for a new accounting. Two Birds in a Tree looks squarely at the limits of growth and internalizes the externalities. Drawing on the wisdom of the Upanishads and the testimonies of executives seeking a new path, this book charts the transition from an economy of doing and having to an economy of being, from the business of "acting upon" to the business of coexistence.
Nidumolu's message is powerful because it is not simply philanthropic. Two Birds in a Tree is a frank, thoroughly pragmatic guide to good business practice. It just so happens that the pragmatic is radically counterintuitive to the mainstream of late 20th century/early 21st century capitalism. So, it is largely a book about healing, about waking up, seeing what should be obvious -- that environmental catastrophe is also, sooner or later, a catastrophe for business -- but has been evaded by deeply ingrained, irrational, and sick modes of understanding the relationship between business and the planet. Neither cynical nor naive, Two Birds in a Tree offers a sober, brave accounting of our present predicament and our possible futures.
3 of 3 people found the following review helpful.
A Global 500 consultant delivers a book to stir the heart, still the mind, and stuff the wallet
By Mike A Elias
Two Birds in a Tree is a banquet of raw facts, sweet anecdotes, and subtle insights, and the meat of its message is clear: Business can be a vigorous spiritual pursuit on a personal and collective scale; a means by which we nourish the long-term interests of the economy, humanity, nature, and Being, the ineffable source of existence itself.
Given recent economic crises, the dominant image of Business inspires an attitude of cynicism and detachment in spiritually-oriented people -- myself included. Using stories of contemporary CEOs and reflections on his own journey as a business leader, Ram Nidumolu shows that spiritual concepts are far from idealistic or impractical; they are practiced and beloved by CEOs and companies we encounter every day. These chapters restore hope in the business endeavor as a path untainted by the compulsion to profit without principle.
As a long-time spiritual student who is considering the path of entrepreneurship, I give Two Birds in a Tree my highest recommendation; I will return to it many times for inspiration and guidance.
2 of 2 people found the following review helpful.
Two Birds in a Tree
By Daniel Hilton-chalfen
First, to disclose, the author shared earlier drafts of the book with me for comment. For me, reading those drafts was an education and an inspiration. I grapple daily with my own limited perspective on life as I engage with the unpredictable, changing everyday world, resulting in much counterproductive distraction, anxiety, presumption, and other reactions to trying to control it all. This is the life, the awareness, of the "lower bird" of the Two Birds title. I ponder how my ongoing desire for self-realization, to become the "higher bird", fits into this messy day-to-day material existence. So reading Ram Nidumolu's poetic, insightful account of his journey to integrate the higher bird awareness of the Upanishads into his personal life really hit home. And learning about the power of that ancient wisdom to transform the competitive, very material world of business today fills me with hope.
Two Birds makes abundantly clear that understanding the message of the Upanishads is highly relevant to the challenges facing our planet and our societies today; it provides a framework for developing Being-based awareness that can lead to responsible personal, social and environmental relationships. The book gears the practical application of this knowledge to business leaders, but really, the message is universal. And the promise of action grounded in Being is not fantasy. Ram gives ample examples of business leaders acting with awareness of our interconnections to each other and to nature that yield both profit and sustainability. One fervently wishes that people entering the competitive, profit-focused world of business might read and be touched by the experience of these role models, and find practical tools and guideposts in the ancient wisdom of the Upanishads, so eloquently presented in Two Birds.
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